The Role of Community-Based Waste Management in Transforming Green Consumerism Behaviors in Rural Communities (Case Study: NGOMPAS Community, RW 06, Tegal Waru Village, Bogor Regency)
DOI:
https://doi.org/10.66919/sakaai.v2i02.73Keywords:
Green Consumerism Behavior, NGOMPAS Pedesaan, Pengelolaan Sampah, Komunitas Solidaritas SosialAbstract
The massive increase in waste accumulation in Indonesia indicates
that sustainable waste management, especially in rural areas, has
not been optimally implemented. This qualitative study aims to
analyze the role of the NGOMPAS (Ngobrol Perkara Sampah)
community in supporting behavioral transformation among the
community towards green consumerism behavior. This behavior is
defined as actions that do not pollute the environment, such as not
littering and minimizing waste accumulation. Furthermore, green
consumerism has seven indicators that assess the change from old
consumer to new consumer. Primary data was obtained through
in-depth interviews and field observations using linear snowball
sampling and descriptive analysis, while secondary data was
obtained through supporting literature. The researchers' findings
include that NGOMPAS is the result of the collective mechanical
social solidarity of residents who play a role in reducing waste and
encouraging the transformation of community behavior towards
green consumerism through environmental and social actions.
There are seven indicators for measuring green consumerism. The
community of Tegal Waru Village is undergoing a paradigm shift
through environmental actions, or what is known as the
environmental movement, which considers various aspects of
sustainability. However, the NGOMPAS program is considered not
yet fully optimal due to the lack of active community involvement
and minimal formal institutional support from the village. Thus,
community-based waste management supports the gradual
transformation of green consumerism behavior in rural
communities. This study contributes to filling the research gap on
the role of bottom-up collective initiatives in changing green
consumption lifestyles in rural communities.
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